![]() Durant actually designed the logo after a wallpaper he saw in a French hotel. First of all, some people are saying that William C. ![]() The two inverted Vs are actually reminding of André Citroen's first area of expertise: mass production of double helically-cut gear teeth.ĬHEVROLET In case you're wondering where does the Chevrolet "plus" symbol comes from, there are several suppositions behind it. The logo thus dropped the six birds (codenamed merlettes), as well as the crown and the La Mothe family crest, but adopted simpler elements that are still being used nowadays.ĬITROEN There's nothing fancy or too complicated in Citroen's logo which remained practically unchanged over the time. The auto manufacturing business received the Cadillac designation in 1902 but during the '90s General Motors brought a few changes as part of an effort to refresh the company's image. However, the range was discontinued during the '80s, when Buick re-adopted its three-shield badge.ĬADILLAC Both the name and the logo used by Cadillac were based on the aristocrat the company was named after, Antoine de La Mothe, Seigneur de Cadillac, but the badge suffered several modifications, especially under GM's ownership. The moment was celebrated with the introduction of the Skyhawk series. The first logos were actually variations of the Buick designation, but were replaced during the '60s by three shields representing the three models rolled out until that point: LeSabre, Invicta, and Electra.ġ975 brought a new change of logo at Buick, with the American icon now adopting a hawk emblem, known at that time as "Happy", that was expected to mark the beginning of a new design era in Buick's history. Its history, often connected to General Motors, includes several logo changes that occurred as the company grew bigger. On the other hand, some people believe that the two colors are only used because they also appear on the Bavarian flag and BMW just wanted to honor the area that hosted its headquarters for years.īUICK Buick, an American symbol as some people name it, was founded in 1903 by David Dunbar Buick. One of them claims that the blue and white colors, which are actually the traditional colors of Bavaria, BMW's natal region, are also representing a white propeller on a blue sky, a hint to BMW's aero history. The company's logo is obviously based on these facts, but there are again multiple interpretations available. ![]() Its roots can be traced back in 1913, with the first activities strongly related to the aviation industry. Over time, the knots were eliminated from the logo, with each symbol comprising the logo receiving minor "redesigns".Ĭarmakers in the whole world. Inspired from the House of Visconti flag, the so-called "biscione" (the Italian term for grass snake) actually represents one's ability to stand against opponents and face competition.Īdditionally, Cattaneo added the red cross seen in the Milan flag, plus the Alfa Romeo designation separated by two Savoia dynasty knots. Alfa Romeo, initially known as Anonima Lombarda Fabbrica Automobili (Lombard Automobile Factory, Public Company), got its first logo in 1910, when Romano Cattaneo created a rounded badge consisting of a grass snake with a man in its jaw. The scorpion is Karl Abarth's astrological sign – he was born on Novem– and is complemented by the two dominating colors, yellow and red, which are indicating the brand's appeal for motor racing.ĪLFA ROMEO Alfa Romeo, also owned by Fiat but still considered an Italian symbol, is one of the companies whose logo changed a lot over time, but retained the main elements that remind us of the way the brand was brought to life. The three colors underneath the company's name, green, white and red, symbolize Italy's flag, as the company was brought to life in Turin. The overall shape of the emblem represents a shield and denotes strength and power, thus demonstrating Abarth's capacity to resist over time and become a top player in the automotive world. ![]() Its logo comprises several elements, including the company's name just on top of all the others. Abarth, which currently serves as Fiat's sport division, saw daylight in 1949 and was founded by Karl Abarth. ![]()
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